08/2025
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Web
Graphic
Brand
Paloma Chelsea
A vintage luxury club redefining the West London nightlife scene.
Credits
Ian Jia
Paloma Club Chelsea
®
From Underground Energy to Chelsea Elegance: The Evolution of Paloma.
Paloma Chelsea transforms the legacy of B London into a vintage-luxury brand rooted in atmosphere and allure. The project focused on building a distinctive visual identity and immersive website experience that capture the club’s seductive energy, redefining the narrative of West London nightlife.
[Brand Application 01]
/ Ian
The hand-drawn script logo and lip monogram embody Paloma’s sensual and high-end identity. The lips create a bold symbol that fuels marketing narratives and playful captions, while the script logo overlays seamlessly with serif typography — establishing a distinctive design language that defines the brand.
[Primary Logo]
/ Ian
[Monogram]
/ Ian
[Monogram Design]
/ Ian
[Logo Application]
/ Ian
[Brand Application 02]
/ Ian
[Color Palette]
/ Ian
[Brand Application 03]
/ Ian
[Artwork Application]
/ Ian
[Brand Application 04]
/ Ian
[Label Application]
/ Ian
[Brand Application 05]
/ Ian
[Laptop Mockup]
/ Ian
With Paloma no longer positioned as a music-driven club, the “What’s On” section was removed and replaced with snap scrolling. This approach created a sleek, minimal website that is easier to manage and update, while perfectly aligning with the brand’s refined, high-end aesthetic.
[Mobile Mockup]
/ Ian
Artworks
These artworks were created for Paloma’s social channels and Opening Week campaign. Moving forward, collaborations with different labels will expand the visual library, ensuring every piece remains consistent with the brand’s identity and aesthetic.
