09/2023
- 10/2023
Web
UI/UX
Direct Fabric
Redesign a high converting website and make improvments for DirectFabric.
Credits
Ian Jia
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Boosting Conversions with a Mobile-First Redesign for Direct Fabrics.
This project improved Direct Fabrics’ website by refining product categories, modernizing the mobile header, and restructuring key pages to create a clear, user-friendly layout that highlights best-sellers and enhances the browsing experience.
[Visual Sitemap]
/ Ian
[UI Kit]
/ Ian
After analyzing the site, I reorganized the overall structure of the site and reimagined the homepage. The interface was made cleaner and more prioritized without reducing the content. Also, 12-column grid was used, margin and gutter are 190pt and 20pt respectively.
[Home Page]
/ Ian
[Header Mobile]
/ Ian
[Header Desktop]
/ Ian
[Product Page]
/ Ian
The redesign simplifies the overall shopping process while giving customers a clearer view of the products they are purchasing, ultimately creating a smoother and more pleasant shopping experience.
[Shopping Process]
/ Ian